The Founder’s PR Guide
Everything founders ask
about getting covered.
Our articles, grouped by topic. Start with the first section, or jump to the question you have today.
Getting started with PR
What PR is, when to start, and what it does for a growing company.
Pitching & media relations
How editors think, how to pitch, and how to work with journalists.
- How to pitch an exclusive to a top business publicationLearn how to pitch an exclusive story to top business publications. Discover proven tactics for timing, email structure, and reporter negotiation.
- Using data-led PR to win earned media for your startupLearn how startups use proprietary platform data and customer surveys to build authoritative trend reports that earn media coverage and backlinks.
- Which online publications are worth pitching, and how to tellOnline articles stay searchable for years, send links and feed AI answers. Why online publications are now the center of PR, and how to…
- How to get press coverage for your startupA practical guide for founders: find an angle editors want, pick the outlets your buyers read, write a five-sentence pitch and avoid the usual…
Thought leadership & founder branding
Becoming a recognised voice in your industry.
- How founders build a brand people trustA founder's brand is what people find when they search the name. How to pick topics, earn coverage and stay consistent, with a 90-day…
- How to get featured in Forbes, Inc. and EntrepreneurWhy founder-written pitches often stall, what business editors look for, and how to prepare so your article gets approved and published.
Announcements & launches
Funding news, product launches and timing them for coverage.
- What company milestones get press coverage besides fundingLearn how customer growth, geographic expansion, and executive hires earn media coverage in major business outlets without raising funding.
- How to use media embargoes for a startup funding announcementLearn how to negotiate and manage media embargoes for your startup funding announcement to secure maximum launch-day press coverage across tech media.
PR strategy, budget & results
Choosing a model, measuring results and getting value for money.
- Retainer vs. pay-per-placement PR: which is right for you?Compare PR retainers and pay-per-placement models on budget predictability, founder time, and outcomes to choose the right public relations strategy.
- Should a growing company spend on PR or on ads?Ads stop working when you stop paying; coverage keeps working. How founders can compare PR and advertising fairly, and what to do first.
- How to use press coverage after it’s publishedAn article in a respected outlet is content you can use for months. How to turn coverage into sales emails, website proof and search…
AI, search & the future of PR
How AI assistants and search are changing visibility.
- How to get your product cited in Perplexity search resultsLearn how B2B software products get cited in Perplexity search results through targeted trade media coverage and structured press placements.
- How AI is changing PR, from where we sitBuyers now ask AI assistants instead of searching. What that means for PR, how to check what assistants say about you, and what to…
- What online PR is and how it differs from traditional PRAI assistants read the coverage, editors want proof and regional editions matter more. What has changed in online PR, and what still works.
- PR mistakes founders make and how to fix themWaiting for the news, chasing only Forbes, too many editors on one draft: five habits that slow founders down in PR, and what to…
Looking for your field? See PR by industry →
Unsure about a term? See the PR Glossary →
Let’s tell
your story.
Ready for the online presence your company deserves, without the risk? Tell us a little about it.
- hello@edamamepr.com
Questions,
answered.
Where should a founder start with PR?
Start by searching your own name and your company, and note what a buyer or investor would find. Pick one or two topics you can speak about with real authority. Then write down three or four things from recent months that an editor could use: a customer pattern, a hire, a number you track. That list is the start of your first pitch.
How long does PR take to work?
With us, each placement is published within 21 to 60 days of topic approval. What happens next depends on how you use it. Put it on your website, add it to sales emails and investor updates, and share it on LinkedIn, so the article keeps working after the day it runs.