The Founder’s PR Guide
Everything founders ask
about getting covered.
Our articles, grouped by topic. Start with the first section, or jump to the question you have today.
Getting started with PR
What PR is, when to start, and what it does for a growing company.
Pitching & media relations
How editors think, how to pitch, and how to work with journalists.
- The Vital Role of Online Publications for PR AgenciesThe landscape of PR has undergone a significant transformation. Traditional media outlets continue to hold relevance, but the emergence of online publications and magazines…
- Online PR | How to Get Featured in the Media?In the current business landscape where competition is fierce, securing media coverage can have a profound impact on brand awareness, credibility, and overall exposure…
Thought leadership & founder branding
Becoming a recognised voice in your industry.
- The Science of Building a Strong Brand: PR Strategies for FoundersHey there! Are you a founder looking to build a strong brand for your business? Well, you've come to the right place! In today's…
- Mastering the Craft | Writing for Forbes, Inc, and EntrepreneurIn the modern era of technology and online connectivity, the aspiration to write for prestigious publications has become a highly sought-after goal for numerous…
Announcements & launches
Funding news, product launches and timing them for coverage.
PR strategy, budget & results
Choosing a model, measuring results and getting value for money.
- Retainer vs. Pay-Per-Placement PR: Which Is Right for You?Compare PR retainers and pay-per-placement models on budget predictability, founder time, and outcomes to choose the right public relations strategy.
- The Great ROI Debate: PR vs. Advertising | Which Yields Better Results for Your Business?Every business wants to get the best return on its investments, but the debate between public relations and advertising is an ongoing one. Both…
- How to Supercharge Your Content Marketing StrategyIn the highly competitive digital landscape of today, establishing brand awareness is crucial for businesses striving to stand out from the crowd. Content marketing…
AI, search & the future of PR
How AI assistants and search are changing visibility.
- The Future of Online PR: How AI is Revolutionizing Public Relations in 2025Public relations (PR) has come a long way in the last decade. What once revolved around traditional media outreach, press releases, and in-person networking…
- The Evolving Landscape of Online PR in 2024: Key TrendsAs we navigate through 2024, the dynamic world of online PR continues to evolve at an unprecedented pace. Shaped by rapid technological advancements, shifting…
- Breaking the Mold | Exploring Exciting New Trends in Online PRIn the fast-paced digital landscape, PR has experienced a significant transformation with the emergence of online platforms. Traditional PR strategies have evolved to embrace…
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