Blog
Notes on
getting noticed.
Articles on media strategy, founder branding and getting featured in top-tier publications.
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What company milestones get press coverage besides funding
Learn how customer growth, geographic expansion, and executive hires earn media coverage in major business outlets without raising funding.
How to get your product cited in Perplexity search results
Learn how B2B software products get cited in Perplexity search results through targeted trade media coverage and structured press placements.
How to pitch an exclusive to a top business publication
Learn how to pitch an exclusive story to top business publications. Discover proven tactics for timing, email structure, and reporter negotiation.
Using data-led PR to win earned media for your startup
Learn how startups use proprietary platform data and customer surveys to build authoritative trend reports that earn media coverage and backlinks.
Retainer vs. pay-per-placement PR: which is right for you?
Compare PR retainers and pay-per-placement models on budget predictability, founder time, and outcomes to choose the right public relations strategy.
How to use media embargoes for a startup funding announcement
Learn how to negotiate and manage media embargoes for your startup funding announcement to secure maximum launch-day press coverage across tech media.
Why startups shouldn’t wait to invest in PR, and why it’s harder than it looks
There's a belief that runs deep in the startup world: PR is something you earn after you've made it. Once the product is polished, the team is solid,…
How AI is changing PR, from where we sit
Buyers now ask AI assistants instead of searching. What that means for PR, how to check what assistants say about you, and what to do about it.
What has changed in online PR, and what hasn’t
AI assistants read the coverage, editors want proof and regional editions matter more. What has changed in online PR, and what still works.
How founders build a brand people trust
A founder's brand is what people find when they search the name. How to pick topics, earn coverage and stay consistent, with a 90-day plan.
Should a growing company spend on PR or on ads?
Ads stop working when you stop paying; coverage keeps working. How founders can compare PR and advertising fairly, and what to do first.
Five PR habits worth breaking
Waiting for the news, chasing only Forbes, too many editors on one draft: five habits that slow founders down in PR, and what to do instead.
How to use press coverage in your content marketing
An article in a respected outlet is content you can use for months. How to turn coverage into sales emails, website proof and search traffic.
Why online publications matter more than print for PR
Online articles stay searchable for years, send links and feed AI answers. Why online publications are now the center of PR, and how to choose them.
How to get featured in Forbes, Inc. and Entrepreneur
Why founder-written pitches often stall, what business editors look for, and how to prepare so your article gets approved and published.
How to get press coverage for your startup
A practical guide for founders: find an angle editors want, pick the outlets your buyers read, write a five-sentence pitch and avoid the usual delays.
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