How to get featured in Forbes, Inc. and Entrepreneur

Forbes, Inc. and Entrepreneur are the names founders ask for most. Getting featured in them takes three things: an angle that serves their readers rather than your company, a draft written in each outlet’s style, and a quick approval process on your side. Most founder-written pitches stall on the first one.

Start with where your buyers read

Most first calls start with “can you get me into Forbes?” The better question is “where do my buyers read?”, and that’s where we start. Sometimes the answer is Forbes. Often it’s a trade outlet, or an international edition like Entrepreneur APAC or Entrepreneur UK.

We tell clients upfront which outlets fit their story and which don’t. Saying “this won’t land at VentureBeat, but it will at ReadWrite” saves everyone a month.

What business editors look for

Big business outlets publish for readers who run companies or want to. An article earns its place when it gives those readers something useful:

• A clear lesson, drawn from something the founder actually did.
• Specifics: what happened, what it cost, what changed.
• An opinion the reader hasn’t seen ten times this month.
• As little about the company as possible. The founder’s experience is the story; the company is the setting.

Write for the reader

The topic editors reject most is “Company X launches Y.” A fintech founder wanted exactly that. We turned it into a piece on why mid-size merchants overpay on cross-border fees, and it ran on Investing.com.

Editors can also smell an ad. If a draft mentions the company name more than two or three times, we cut it before they do.

Who should write it

Founders often want to write the article themselves. Editors usually prefer our writers’ drafts because they know each outlet’s style, and the founder still approves every word.

We also never send the same story to two outlets. Each gets its own angle, which is why 12 articles about one company don’t read like copies.

Prepare before anyone pitches

• A short bio and a recent headshot. Missing ones have delayed more than one article by a week.
• Two opinions you’d defend in public.
• One person on your side who approves drafts.

Know what you’re buying

Not everything with a famous logo on it is coverage. We don’t sell paid membership or “council” posts. When clients ask about them, we explain that editors and readers treat them as the member’s own column, not as coverage.

Not every outlet lets the client see the final edit before it goes live, either. We explain each outlet’s rules upfront, so nobody is surprised.

How the process works with us

1. You fill in a short questionnaire about the company and what you’d like to be known for.
2. We propose angles, and you approve one. Nothing is written before that.
3. Our writers draft the article, and you review it.
4. The article goes live within 21 to 60 days of topic approval, at a fixed price agreed upfront, or you get a full refund.

If one of these outlets fits your story, let’s talk.