PR for founders and executives.

Short answer: founder and executive PR gets articles about you and your work into publications such as Forbes, Inc. and Entrepreneur: a founder profile, a leadership piece, an expert quote or commentary on your industry. We find the angle, our writers draft the article, you approve the topic and review the draft. Each placement has a fixed price agreed upfront and goes live within 21–60 days of topic approval, with a 100% refund if it isn’t delivered.

How founder PR differs from company PR

Company PR usually needs news: a launch, a funding round, a partnership. A story about a founder needs something else: a point of view you can defend, a method you can explain, and a track record behind it. That is why a founder can be covered between announcements, and why the same story keeps working for years in search, sales calls and investor meetings.

Who it is for

• Founders before a raise or a big sale, who want investors and buyers to find more than the company website when they search their name.
• Executives building a name in their field, who want to be the person journalists and event organizers call.
• Founders with no news this quarter, whose company story is hard to tell without an announcement.
• Visa applicants, for whom articles about them and their work can be evidence: see PR for O-1 and EB-1 visa applicants.

What you get

• The angle: we read your background and find the stories editors want to publish about you.
• The writing: writers with newsroom experience draft each article for the editors and readers of that outlet.
• Your control: you approve every topic before writing starts and review every draft before it goes to the publication.
• The placement: publication in respected outlets, named before you pay.
• Clear terms: a fixed price per placement, agreed and paid upfront, no retainer, and a 100% refund if it isn’t delivered.

See the results of recent campaigns, without client names, on our case studies, and the publications we place stories in.

Before you start

Check what is already out there: search your own name, and ask ChatGPT, Claude and Gemini who you are with our free AI mention check. Put your bio and photos in one place with the media kit template. And if you’re weighing a publicist or an agency, read publicist vs. PR agency.

Questions founders ask

Is founder PR different from company PR?

Yes. Company PR usually needs news. Founder PR is about you: your point of view, your method and your track record, so it works between announcements too.

Do I have to write anything?

No. Our writers, who have newsroom experience, write every article. You approve the topic and review the draft before publication.

How long does it take?

Each placement is published within 21 to 60 days of topic approval.

What if the article isn't published?

You get a 100% refund.