Every case below is a real Edamame PR & Strategy client. A placement is one published article. Days are counted from the day the client approved the first topic, and every placement went live within 60 days of its own topic approval.
Fintech · Series A · about 40 people · Europe
12 placements in 4 months
A B2B payments startup. First article live 26 days after topic approval.
Topic approvedDay 26: first articleMonth 4: placement 12
GoalCredibility with investors and bank partners before its Series B.
ChallengeA strong product but no press, and "we raised money" stories didn't interest editors.
What we didMarket-problem angles on cross-border fees and payment fraud trends, with the CEO as the expert, and a different topic for every outlet.
AfterThe articles went into the Series B data room.
- Full featuresInvesting.com (2), FinanceMagnates, Benzinga, HackerNoon, International Business Times, Digital Journal, ReadWrite
- Press releasesBenzinga, Yahoo! Finance, Business Insider
- Other1 more
PR for fintech startups →Health tech · Seed stage · US
9 placements in 3 months
A digital health platform. First article live 31 days after topic approval.
Topic approvedDay 31: first articleMonth 3: placement 9
GoalTrust with doctors and patients before launching in a new market.
ChallengeHealth editors reject anything that reads like an ad, and every claim needs evidence.
What we didAngles built on the clinical lead's expertise and the platform's patient data, with no product claims.
AfterTheir partnerships team sends the Medical Daily piece in every pitch.
- Full featuresMedical Daily (2), ScienceTimes, TechTimes, Digital Journal, International Business Times, Entrepreneur
- Brand mentionsPsychology Today
- Press releasesBenzinga
PR for health tech companies →AI & SaaS · Seed stage · about 15 people · UK
10 placements in 4 months
An AI tool for finance teams. First article live 28 days after topic approval.
Topic approvedDay 28: first articleMonth 4: placement 10
GoalThird-party proof for enterprise buyers who check vendors on Google.
ChallengeA crowded category where every startup says "AI".
What we didTrend angles on why companies are cutting their software stack, plus founder opinion pieces.
AfterThe articles were added to the sales deck and the "as seen in" section of the website.
- Full featuresVentureBeat, ReadWrite (2), TechReport, HackerNoon, Entrepreneur APAC, IBTimes India, Digital Journal
- Brand mentionsCIO, Techopedia
PR for AI and SaaS companies →Cybersecurity · Series C · 200+ people · US
16 placements in 6 months
A cybersecurity company with a new CEO. First article live 23 days after topic approval.
Topic approvedDay 23: first articleMonth 6: placement 16
GoalIntroduce the new CEO as an industry voice, and help with hiring.
ChallengeAn unknown CEO, and security editors want data and opinions, not announcements.
What we didCommentary on AI-driven phishing and network security convergence, with the CEO quoted by name.
- Full featuresIBM Community Blog (2), HackerNoon (2), TechReport, VentureBeat, International Business Times
- Brand mentionsCyberNews (3, with CEO quote), Inc. (with CEO quote), Techopedia, CIO
- Press releasesBenzinga (2)
- Other1 more
PR for cybersecurity companies →Consumer · Bootstrapped · US
8 placements in 3 months
An online-first premium pet food brand. First article live 37 days after topic approval.
Topic approvedDay 37: first articleMonth 3: placement 8
GoalLaunch a new product line, and give retail buyers something to look at.
ChallengeConsumer editors get far more launch pitches than they can read.
What we didLifestyle angles on the founder's story, and food-tech angles on how the formula was developed.
AfterIt led to meetings with retail buyers.
- Full featuresOK! Magazine, Men's Journal, TechTimes, GreenMatters, Digital Journal, International Business Times
- Press releasesBenzinga (2)
PR for consumer brands →Solopreneur · One-person practice · Canada
7 placements in 4 months
A solo skincare specialist. First article live 29 days after topic approval.
Topic approvedDay 29: first articleMonth 4: placement 7
GoalJustify premium prices, and own the Google results for her name.
ChallengeNo company news. The story is the person.
What we didFounder-profile angles on her method, plus an expert quote in a Forbes trend piece.
AfterHer name search shows the articles on page one.
- Full featuresWWD, Elle Canada, Medical Daily, Digital Journal, Entrepreneur UK, IBTimes Singapore
- Brand mentionsForbes (with quote)
PR for small businesses and solopreneurs →Visa applicant · O-1A petition · AI engineer and founder
3 placements in 2 months
An AI engineer applying for an O-1A visa. First article live 13 days after topic approval, earlier than the usual 21 to 60 days.
Topic approvedDay 13: first articleMonth 2: placement 3
GoalPublished material about him in major media, live before his lawyer's filing date.
ChallengeThe articles had to be about him, not written by him, in outlets his lawyer accepts.
What we didWe agreed the format with his immigration lawyer first, then wrote profile angles on his work.
AfterThe petition was filed with the articles as evidence.
- Articles inInvesting.com, TheStreet, Analytics Insight
PR for O-1 and EB-1 visa applicants →Listed company · Nasdaq-listed · about 300 people
21 placements in 6 months
A Nasdaq-listed medtech company. First article live 24 days after topic approval.
Topic approvedDay 24: first articleMonth 6: placement 21
GoalStay visible to retail investors between earnings reports.
ChallengeEvery word had to be approved by their investor relations and legal teams.
What we didCEO interviews and industry angles, with the reviews built into each placement's timeline.
- Full featuresBenzinga (4), Investing.com (3), BizJournals (2), International Business Times (2), Medical Daily (2), ScienceTimes
- Press releasesYahoo! Finance (3), MarketWatch (2), Business Insider (2)
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