PR by industry
PR for your industry.
What journalists in your field look for, story angles that work, and how we get founders like you covered.
By industry
- PR for tech startupsHow tech startups get covered: what editors look for, angles that work, and what to ask a PR agency. A fixed price per article, refunded if it doesn't run.
- PR for fintech startupsFintech PR for startups: market-problem angles editors publish, time for compliance review, and a case study with 12 placements in 4 months.
- PR for health tech companiesHealth tech PR: getting covered without product claims, outlets doctors and patients read, and a case study with 9 placements in 3 months.
- PR for consumer brandsConsumer brand PR: launch stories editors run, coverage you can show retail buyers, and a case study with 8 placements in 3 months.
- PR for AI and SaaS companiesPR for AI and SaaS companies: standing out when every startup says AI, coverage buyers check, and a case study with 10 placements in 4 months.
- PR for cybersecurity companiesCybersecurity PR: commentary security editors quote, fast reactions to breaking news, and a case study with 16 placements in 6 months.
- PR for e-commerce brandsE-commerce PR: stories beyond the product launch, how links in editorial articles work, and what to ask an agency before you hire one.
- PR for real estate and proptech companiesProptech and real estate PR: turning your market data into coverage, who should be quoted, and what to ask an agency before you hire one.
- PR for crypto and Web3 companiesCrypto and Web3 PR: editorial coverage instead of sponsored posts, business outlets beyond crypto news, and claims to keep out of a pitch.
- PR for climate tech companiesClimate tech PR: making your data a story editors want, reaching business readers, and keeping every claim backed up.
- PR for edtech companiesEdtech PR: angles about teachers and learners rather than features, timing around the school year, and what to ask a PR agency.
- PR for fashion, lifestyle and wellness brandsFashion, lifestyle and wellness PR: profile stories about the founder, outlets that fit, and a case study with 7 placements in 4 months.
- PR for professional services firmsPR for law firms, accountants and consultants: turning expertise into commentary, keeping client matters private, and how pricing works.
- PR for small businesses and solopreneursHow small businesses and one-person firms get press coverage: what to pitch without company news, how many articles you need, and how it works.
For US visa applicants
- PR for O-1 and EB-1 visa applicantsThe overview for O-1 and EB-1 applicants: what USCIS looks for in published material, angles that suit a petition, and how we work with your attorney.
- PR for EB-1A green card applicantsThe green card for extraordinary ability: what the published material criterion says, what counts as major media, and how we plan with your attorney.
- PR for O-1B visa applicants in the artsThe O-1B visa in the arts: what the rule says about critical reviews and published materials, which outlets fit creative work, and what to check.
- PR for EB-1B researchers and professorsThe green card for outstanding researchers: published material by others about your work, which publications fit research, and how it is planned.
New to PR? Start with The Founder’s PR Guide →
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