Research on PR and press coverage.

Original studies and official data on journalists, publications, AI search and the visa process, written for founders. Every number links to its source. Each report is also a free PDF, no sign-up.

Official data8.4 to 1PR specialists and managers per journalist in the USPR people per journalist: the US job numbersRead the report Official data64.3%of EB-2 NIW petitions denied in FY2025 Q4 (6.6% in FY2022 Q1)EB-1A and EB-2 NIW in numbers: filings, backlogs and denialsRead the report Public data84%of the links AI assistants cite come from earned mediaWhat ChatGPT, Claude and Gemini cite: press coverage and AI searchRead the report Public data82%of journalists reject pitches that aren't relevant to their audience or coverageWhat journalists want from PR pitches: two large surveysRead the report Our study82%of PR searches are about learning how PR works; 3% about hiring helpWhat people search about PR: a study of Bing searchesRead the report Official data5.67Mbusiness applications in the US in 2025New business applications at a record: the competition for attentionRead the report Public data54%use social media and video networks for news, more than news sites and apps (51%)Where people get news now: social, video, creators and AIRead the report Public data28%of Americans trust the mass media a great deal or a fair amount, a record lowTrust in the news: what the latest surveys showRead the report

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Journalists, students and other writers may quote any number from these reports, with a link to the report page. Each report lists its sources, so you can also check the original data yourself.

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